BOYO AND STUFF X MOLLY
The will of this collaboration between MOLLY and Boyo and Stuff comes from MOLLY’s desire to encourage and bet on youth. The shop has therefore decided to set up this project with a group of young skaters, leaving them free to express their creativity.
Boyo and Stuff therefore designed visuals especially for the collaboration. Then, a video was shot in Paris by the young skaters to film the teaser of the collaboration. The young people were the first actors of this project, which is its strength.